Customer segmentation tool

Mailchimp has a marketing campaign segmentation tool ideal for businesses seeking to segment their email marketing campaigns. The other cool thing about this tool is it makes it easy to scale your audience segments as you grow. Mailchimp lets you start simply and learn as you go. Then, as you grow, you can just add to your existing customer groupings instead of creating customers lifespan new ones from scratch. There are billions of conversations happening online right now.

Brandwatch takes the information from those conversations and converts it into reliable insights for your business. Brandwatch offers outstanding features like smart AI, access to niche micro-influencers, crisis management, and competitor analysis. It tracks all of your online brand mentions, benchmarks your performance against your competitors, and analyzes risks before a crisis occurs.

Conveniently, this unique software integrates seamlessly with Google Analytics, Hootsuite, Buzzsumo, Salesforce and beyond. Most will tell you to split your audience based on demographics, behavior, or potential order value. But when you use a customer segmentation tool you get a ton of extra data, which lets you go beyond the standard segmentation criteria. You can use your tool to discover new opportunities for segmentation that might be unique to your company.

This is a great way to set your business apart from competitors. No one will segment their audience in the same way you do. And that could be the secret to creating a marketing edge for your company. This will boost your efficiency and maximize your marketing budget. Customer segmentation tools typically have built-in analytics features that make this more accessible.

You can use this feature to see if one of your segments is underperforming the others. Try not to limit tool usage to just one part of your marketing or sales team. Instead, open up access to the tool to as many people as possible. Centralizing all of your customer data, transaction information, and marketing KPIs into a single analytics tool lets you always have the clearest picture of your business.

Google Analytics is a standard tool for pretty much every business out there, as almost all web developers and digital marketing agencies install it on websites before launch. Google Analytics is popular among marketers because it is free and offers extremely robust website traffic data.

Google Analytics also only develops customer segments based on website traffic data and demographic segmentation rooted in hard data such as age, gender, and household income.

Google Analytics does not pull data from other key customer sources, such as eCommerce transactions or email marketing, and cannot account for specific behaviors throughout the customer journey to create groups of customers based on behaviors or affinities. Sign up for a free trial of Baremetrics to see how these tools can help your business. The truth is that people are different and they all expect you to treat them accordingly.

Customer segmentation means breaking down your customer base into small, manageable customer segments, organized according to RFM scoring , traits, habits, preferences, location, and so on. This opens up new and exciting opportunities for more effective and personalized communication and offers. By knowing all of these details about your customers and by correctly identifying the people that are similar in taste, personality, values, preferences, or buying patterns you can improve the quality of their experience and boost loyalty, thus increasing the customer lifetime value CLV.

The segmentation process should fit in the broader strategy of your company and align with your long-term goals. You will then know who prefers keeping in touch with you via email, text messages, Facebook, Instagram, Twitter, LinkedIn, and so on. Furthermore, you can focus to find out who your most valuable customers are so you can create an Ideal Customer Profile and then use it to better-target your paid campaigns.

Get more valuable customers for a more profitable e-store. Your marketing team will need them in support of their marketing automation efforts. Your sales team can use them to increase conversions. Your customer support team can use them to prepare materials and resources that will help them better meet the needs of these segments. Your product development team can gain precious insights by looking at the various segments you have built.

Your target customer s may not remain the same over time. You may expand your portfolio, bring new products or services to the market so, naturally, your customer base will change. As you review your goals and objectives, you should also revisit your customer segments.

That way you can be sure that you remain relevant and talk to the right audience. Segmentation tools should definitely be part of your arsenal of management tools because knowing your customers is one of the highest priorities of every high-performing business. More often than not, customer data comes from lots of different places, making it difficult for you to build the segments manually.

Some are more intuitive and user-friendly, while others require a bit more operating knowledge. Choosing the one that best suits you depends largely on what you hope to achieve. Here are our top picks:. Reveal is one of the most complex customer segmentation tools out there. It uses RFM recency, frequency, monetary value segmentation to help you group your customers into precise categories based on their buying behavior. Buying behavior is one of the most important indicators of future repeat purchases and customer loyalty.

It is also a key indicator of your customer lifetime value. This way, you can focus on the segments that matter most to you without losing sight of those who have the potential to bring value to your business in the future.

Personalized charts Compare your customer segments in dashboards. We do the heavy lifting for you and make it possible. Organize your customers Segment customers by all the things! Understand your growth Track growth through your segments. Quickly see things like new, expansion or even churn for any customer segment.